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- The study, conducted by the consultancy Better Brands, measured – in its latest edition – more than 120 prominent brands from various industries and gathered the opinions of 1,600 respondents across the country. This recognition confirms what has been a fundamental pillar for WOM since its inception: the customer at the centre.
Santiago, October 2025. – WOM Chile was awarded first place in the EmpatIA 2025 Study in the category “Internet and Telephony,” a distinction that, besides confirming that in every business decision the customer is placed at the centre, positions the company as a key player in the telecommunications industry thanks to its genuine connection with consumers.
“There is no better recognition than that which comes from the customers. Since 2015, one of our main principles has been: ‘the customer at the centre,’ listening to their needs and always seeking to deliver the best service experience. Over these 10 years, technology has evolved by leaps and bounds, technology which we have incorporated into our processes without losing the human sense, the connection and closeness that characterise us,” emphasises Andrés Ok, Chief Operating Officer (COO) of WOM Chile.
In its 2025 edition, the study carried out by the consultancy Better Brands evaluated three key attributes: humanity, technology and empathy, measuring over 120 brands from various industries. In this context, and according to the results, WOM stands out as a brand that has managed to balance the incorporation of new technologies with the human factor, generating long-term connections for the benefit of consumers.
“Innovation is part of our values, and we understand it from the perspective of how we can do things even better for the benefit of people, beyond creating something new. This recognition reflects teamwork, the passion and the energy of each of our WOMers who connect with our customers every day,” concludes the executive.
The EmpatIA 2025 study gathered the opinions of 1,600 respondents nationwide. Among the main findings, it stands out that 8 out of 10 people in Chile consider it important that a brand manages to balance closeness and technology. In this way, WOM positions itself as a brand that puts itself in the customer’s place and cares about delivering a close, honest and authentic experience.
