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- In a never-before-heard version of the iconic song “Arena y Sol”, recorded exclusively for WOM, the singer celebrates 30 years since the release of the hit that defined the 1990s, while also marking 40 years of her career with her album “40 Years, 1985–2025.”
- With “Arena y WOM,” summer 2026 is not only heard—it is remembered, sung, and lived.
Santiago, Chile, January 7, 2026.– WOM officially launches its Summer 2026 campaign, connecting music, nostalgia, and emotion. This time, through an exclusive version of the iconic song “Arena y Sol” by Spanish artist Marta Sánchez, which promises to become the hit of the season.
The “Arena y WOM” jingle arrives at a particularly symbolic moment: on the one hand, it marks 30 years since the release of one of the most memorable songs of the 1990s in Chile; on the other, it coincides with the celebration of the artist’s 40-year career, recently highlighted by the release of her album “40 Years, 1985–2025.” Three milestones come together in a single campaign designed to make the Chilean summer vibrate once again.
The Spanish artist recorded the campaign in Chile, on a set prepared exclusively in the Coquimbo Region. The choice of the song was no coincidence: in Chile, “Arena y Sol” defined an entire generation, achieving massive popularity and creating an emotional connection that remains strong to this day.
The jingle is the heart of WOM’s campaign: a modern, fresh, and energetic reinterpretation that revives 90s nostalgia, highlights the artist’s bond with Chile, and reflects the brand’s approachable identity. Summer, beach, music, and connectivity come together in a proposal that seeks to reignite shared memories—this time with Marta Sánchez at the center.
“Reconnecting with my beloved Chile through this experience with WOM makes me incredibly happy. You have no idea how emotional it is for me to celebrate 40 years of my career with this campaign in a country I have loved unconditionally since I was very young. I couldn’t ask for more. Chile, I love you,” said Marta Sánchez.
The campaign premieres today across digital platforms, television, radio, and out-of-home media, marking the start of a season in which WOM once again commits to high-impact content, iconic collaborations, and a different way of connecting with people—placing emotion at the center. With “Arena y WOM,” summer 2026 is not only heard: it is remembered, sung, and lived.
