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- During a new edition of Meet & WOM, panelists highlighted the role of brand identity consistency and creativity as key elements in building relevance and differentiation.
Santiago, March 2026. Leaders from the business and creative sectors gathered for the second edition of Meet & WOM, an event focused on discussing key trends through which brands—regardless of their industry or value proposition—can strengthen their position in competitive markets through strategic alliances and value networks.
The initiative, led by WOM Empresas, featured an expert panel including Javier Eskenazi, Founder and CEO of Ampliando Círculos; Tomás Bercovich, Co-founder and CEO of Global66; as well as Andrés Chateau (CEO and Partner) and Nicolás López (Chief Creative Officer and Partner) from the creative agency Loca Santiago. Together, they shared diverse perspectives on networking, innovation, and creativity applied to brands.
The discussion emphasized how to combine positioning, purpose, and voice to build sustainable growth strategies for companies of all sizes. “Authentic relationships are a strategic asset for any business. Networking plays a key role in leveraging a strong brand strategy, amplifying its reach, and opening opportunities that are difficult to generate in isolation,” said Eskenazi.
In this context, Bercovich highlighted Global66 as an example—a Chilean fintech founded in 2018 that enables global accounts, international transfers, and digital payments across Latin America—demonstrating how innovation and strategic networks allow companies of different sizes to expand and gain relevance in competitive markets. “There is no perfect moment to start a company. Innovation and connectivity enable brands and entrepreneurs to compete and grow even in complex markets, connecting people and businesses through global financial solutions,” he stated.
“A brand is what the customer says when you’re not in the room. A clear identity and consistent storytelling not only communicate what a brand offers, but also build trust and real connection with its audience. A distinctive and coherent voice is key to standing out in an environment saturated with messages,” added Nicolás López from the creative agency Loca Santiago.
The event concluded with a shared view that building strong brands requires strategy, creativity, and genuine connections. Following the panel, attendees continued the conversation during a networking session, strengthening relationships and exchanging experiences. Meet & WOM thus consolidates its position as a space for reflection and idea generation, fostering brand relevance and sustainability within the business ecosystem.
