Rodrigo Baudrand, Director of New Business: “The Entrepreneurship Revolution”

Rodrigo Baudrand

Views: 0

In today’s fast-paced world, innovation and entrepreneurship have become fundamental pillars of economic and social growth. Telecommunications play a crucial role in this equation, not only as a tool for connectivity but also as a catalyst that empowers entrepreneurs and transforms ideas into tangible realities. In this context, one path emerges clearly: to foster entrepreneurship, we must make the most of the opportunities provided by telecommunications.

The evolution of information and communication technologies has democratised access to information and levelled the playing field for entrepreneurs from all corners of the world. Today, a small entrepreneur in a rural area can access the same resources and tools as a large company in a capital city. Digital platforms, social media, and mobile applications have lowered market entry barriers, thereby fostering a vibrant ecosystem of innovation.

Telecommunications have revolutionised the way entrepreneurs interact with their customers. The ability to communicate in real-time, receive immediate feedback, and quickly adapt to market needs is essential for any business aiming to be competitive. The immediacy offered by telecommunications allows startups to adjust and evolve rapidly, which is crucial in an environment where obsolescence can occur within months.

Moreover, the interoperability of digital platforms has created an ecosystem where collaboration and co-creation are possible. Entrepreneurs can partner, share resources, and learn from each other, amplifying their capacity for innovation. At WOM, we are committed to providing solutions that not only connect people but also foster this collaborative spirit. Building a digital society is key to ensuring that entrepreneurs feel supported and backed on their journeys.

Challenges still remain. Unequal access to telecommunications in certain regions, as well as the digital divide that persists in our country, are obstacles we must overcome. Telecommunications are an engine of innovation and a strategic ally for entrepreneurship. Promoting their use and development will not only benefit those embarking on the entrepreneurial journey but also contribute to creating a more dynamic, inclusive, and resilient economy. It is time to embrace this potential and work together to build a future where innovation and entrepreneurship are accessible to all. The revolution is already underway.