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● This is reflected in a report by WOM Chile, which also recorded that the most popular app for users to communicate with their mothers during this celebration is WhatsApp.
● The analysis further reveals that mobile data traffic sees a significant increase on this day of celebration.
Santiago, May 2025 – Mother’s Day is one of the most meaningful celebrations for families, a time when thousands of people gather or reach out to honour their mothers, regardless of distance. And the connectivity figures support this: according to a report compiled by WOM Chile, more than 25 million minutes of mobile calls are registered on Mother’s Day—equivalent to a single person speaking non-stop for nearly 48 years.
The report also reveals that the Metropolitan Region leads by far in network usage during the celebration, with a total of 8.3 million minutes spoken—equivalent to over fifteen years of continuous conversation. This is followed by the Valparaíso Region, with 2.2 million minutes, and the Biobío Region, with 1.8 million minutes. Further behind are the regions of La Araucanía, with 1.4 million minutes, and Maule, with 1.3 million minutes.
In addition to traditional calls, the study shows that digital platforms also play a key role in communicating with mothers and are becoming increasingly popular among users. During last year’s celebration, held on Sunday 12 May 2024, data traffic exceeded 3 million gigabytes (GB), representing a 6.3% increase compared to the Sunday prior to the celebration.
“These figures demonstrate that both connectivity and a robust network are essential for communication on such a special day, whether through calls, messages, or video calls via digital platforms. That is why at WOM we place particular focus on these occasions to help our customers stay close to their loved ones,” said Kamila Dubó, Director of Markets at WOM Chile.
According to the report, the most widely used app for people to communicate with their mothers or loved ones on this day—measured by data consumption—was WhatsApp, which saw a 33% increase in user traffic compared to the previous Sunday. Moreover, during the same period, the segment of internet-based calls and video calls (VoIP) recorded an 18% rise.
