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- The company achieved first place in the Best Customer Experience (BCX) study, conducted by the international consulting firm IZO, which recognizes companies that achieve the strongest emotional connection, problem-solving capability, and ease in every interaction with their customers.
Santiago, February 26, 2026 – In an increasingly competitive and demanding market, WOM was recognized for the sixth consecutive year as “The Best Telecommunications Company in Customer Experience” in Chile, securing first place in the BCX 2025 study. This result not only confirms consistent work but also reinforces WOM’s premise and commitment since its arrival in the country in 2015: putting the customer at the center.
The Best Customer Experience study, developed by the international consulting firm IZO, has established itself as one of the most relevant benchmarks in the industry. Based on four annual measurements, the index comprehensively evaluates organizational performance across three key dimensions: 1. The ability of products to effectively meet people’s needs, 2. The ease with which interactions are conducted, and 3. The emotional bond the brand can build over the long term.
“Customer experience has become a determining factor in a highly competitive industry. Leading the BCX index for the sixth consecutive year is a clear sign that customers value a complete experience that combines closeness, practical solutions, and ease in every interaction,” highlights María José Lafferte, Customer Experience Manager at WOM.
It is worth noting that the BCX distinction does not recognize isolated campaigns or single actions, but rather a management approach capable of sustaining a consistent experience valued by customers over time. In WOM’s case, the recognition reflects a strategy focused on actively understanding and listening to customer expectations, developing practical solutions, and consolidating a relationship based on closeness, transparency, and continuous improvement.
In conclusion, the executive emphasizes, “Customer experience is not an add-on; it is the main differentiating factor. That is why we will continue working to stay connected with every customer across Chile.”
