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- The company ranked first in the Best Customer Experience (BCX) study, conducted by the international consultancy IZO, which recognizes companies that achieve stronger emotional connections, problem-solving capabilities, and ease in every interaction with their customers.
Santiago, February 26, 2026. In an increasingly competitive and demanding market, WOM was recognized for the sixth consecutive year as the “Best Telecommunications Company in Customer Experience” in Chile, securing first place in the BCX 2025 study. This result, in addition to confirming consistent work, reinforces WOM’s core premise and commitment since its arrival in the country in 2015: putting the customer at the center.
The Best Customer Experience study, developed by the international consultancy IZO, has become one of the most relevant benchmarks in the industry. Based on four annual measurements, the index comprehensively evaluates organizational performance across three key dimensions: (1) the ability of products to effectively meet people’s needs, (2) the ease with which interactions are carried out, and (3) the emotional connection the brand is able to build over the long term.
“Customer experience has become a determining factor in a highly competitive industry. Leading the BCX index for the sixth year is a clear sign that customers value a comprehensive experience that combines closeness, concrete solutions, and ease in every interaction,” said María José Lafferte, WOM’s Customer Experience Manager.
It is worth noting that the BCX certification does not recognize isolated campaigns or one-off initiatives, but rather a management approach capable of sustaining a consistent and valued customer experience over time. In WOM’s case, the recognition reflects a strategy focused on actively understanding and listening to people’s expectations, developing concrete solutions, and consolidating a relationship based on proximity, transparency, and continuous improvement.
To conclude, the executive stated, “Customer experience is not a complement—it is the main differentiating factor. That is why we will continue working to connect with each customer throughout Chile.”
